Prepared for VIP Plastic Surgery · Dr. Christopher Khorsandi · DocVegas
You already won Instagram.
This plan is about
what nobody's built yet.

184,000 followers. Best of Las Vegas gold. The Doctors, E!, People. Dr. Khorsandi didn't just market a practice — he invented the modern plastic-surgery content playbook, and the whole industry copied it. That's exactly the problem worth solving now: the style that made @docvegas unbeatable in 2019 is the industry default in 2026, growth has flattened, and the two biggest assets left — long-form YouTube and the practice's own brand — are still sitting unbuilt. We're a production studio. That's the part we're built for.

See the plan ↓
The honest read
The numbers behind the win — and the plateau inside them.
184K
@docvegas followers — the largest aesthetic personal brand in the Vegas market by an enormous margin.
~9K
followers added since 2019 (175K then, 184K now). Seven years of maintenance-mode growth on an account built to sprint.
2
unbuilt assets: a long-form YouTube engine, and a practice brand that owns audience independent of one man's phone.

One of Dr. Khorsandi's own recent reels says it out loud: "seeing if the algorithm prefers educational videos that take hours to make or a random clip of me talking." That's the production ceiling every solo-run account hits — the ideas are there, the hours aren't. A dedicated production engine removes exactly that constraint.

Where the growth actually is
Short-form is conquered. The deep-research patient is not.
95%
of patients research online before a consult — and surgical patients go DEEP: full procedure explainers, recovery timelines, real patient journeys.
YouTube
is where that deep research happens — evergreen, high-intent, searchable. The @docvegas machine barely touches it today.
~80%
higher conversion for practices using video through the whole funnel — not just discovery, but the decision stage long-form owns.

Instagram built the fame. But the patient about to book a $15,000 surgery watches 40 minutes of YouTube before she calls anyone — consult walkthroughs, recovery documentaries, surgeon Q&As. That library doesn't exist yet for VIP, and nobody in Vegas has built one. It's the last uncontested lane in the market, and it belongs to whoever produces it first.

The strategic gap
All the equity sits on one handle.
AssetTodayThe play
@docvegas (personal)184K — dominant, plateauedReignite with a production step-change the copycats can't match
YouTube long-formChannel exists, barely developedThe deep-research library: procedure docs, patient journeys, real Q&A
VIP Plastic Surgery (practice brand)Minimal owned audienceBuild the practice's own channels so the equity outlives any one platform
TikTokSecondary, underdevelopedCross-cut the same production into the fastest-moving feed

None of this is a criticism — it's a concentration risk any smart owner wants hedged. When every follower lives on one personal account, the business's most valuable marketing asset walks around in one pocket. Building the practice's owned channels in parallel isn't vanity — it's insurance with compounding interest.

The content engine
Five pillars, built on the machine you already run.
The Procedure Library
Long-form YouTube deep-dives on every signature procedure — the evergreen content the deep-research patient binge-watches before booking.
Patient Journey Docs
Documentary-grade, consented multi-week arcs from consult to reveal — the format the meme-era copycats can't produce.
The DocVegas Engine
Keep the voice, upgrade the machine — batched shoots, pro edit, higher cadence, zero extra hours from the surgeon's week.
The Practice Brand
VIP's own channels built deliberately — team, facility, results — audience the business owns outright.
Press & Proof
The Doctors, E!, People, Best of Las Vegas — a decade of earned credibility, finally packaged into evergreen content.
Sample creative
Made for this proposal, in your lane.
Sample infographic — Recovery Roadmap: Your First 6 Weeks After Surgery

Premium patient-education pieces run alongside the video program — the saveable, shareable layer that supports the deep-research patient between videos. This one took our creative pipeline minutes.

Every piece carries the brand's polish — because content this practice publishes should look like the results it delivers.

Investment
Three tiers. Every one fully managed.

Filming is batched around surgery days — short, scheduled blocks that respect an operating surgeon's calendar. We handle everything else: shooting, editing, posting, captions, community replies, reporting. Every piece of patient-facing content runs through a consent workflow your counsel approves.

The Library
$2,950/mo
The YouTube engine, started
  • 2 long-form YouTube episodes a month (procedure deep-dives, Q&A)
  • 8 short-form cuts from the long-form sessions
  • 1 batched filming block per month
  • YouTube channel management, thumbnails, titles, descriptions
  • AI search visibility included — every episode structured so AI tools can find & cite it
  • Monthly performance scorecard
Recommended
The Next Act
$4,950/mo
Reignite growth, build the moat
  • 4 long-form YouTube episodes a month
  • 16 short-form videos a month across @docvegas + practice channels
  • 2 batched filming blocks per month
  • Practice-brand channel buildout — VIP's own Instagram + YouTube presence
  • First patient-journey documentary arc (consented)
  • TikTok cross-cut program
  • AI search visibility included — the library optimized so ChatGPT & Google's AI cite Dr. Khorsandi
  • Monthly strategy call
The Franchise
$7,450/mo
The production step-change
  • Weekly long-form + full procedure library buildout
  • 24 short-form videos a month, campaign art direction
  • Weekly filming presence, documentary crew on surgery days (consented)
  • Ongoing patient-journey documentary program
  • Quarterly flagship production — the cinematic pieces no competitor can copy
  • Full practice-brand channel management
  • AI search visibility included — the full library working as the practice's AI-search footprint
  • Quarterly in-person strategy review
AI search visibility — included, not extra

When patients ask ChatGPT or Google's AI "best plastic surgeon in Las Vegas," those tools pull answers from YouTube videos and their transcripts. Everything we produce is published and structured so AI can find it, understand it, and cite it — built into every tier above at no separate fee.

Optional add-on · Website AI Search Optimization (SEO / AEO / GEO)
One-time buildout
$2,000–$2,500
  • Structured data for the practice, Dr. Khorsandi, and every procedure
  • 10 question-formatted patient pages ("how much does a rhinoplasty cost in Las Vegas?")
  • AI-crawler setup + page titles rewritten across the core site
  • Baseline report: what AI currently answers for plastic surgery in Las Vegas
Ongoing (optional)
$1,000–$1,500/mo
  • Weekly blog article (4/month) — question-formatted, built from real consult questions
  • Monthly refresh of existing pages based on what AI engines cite
  • Monthly AI-visibility report — where VIP shows up in AI answers

Works inside your current website — no rebuild, no migration. The video program stands on its own without it.

All patient-facing content follows HIPAA-aware consent workflows; final consent forms approved by your counsel.

The roadmap
Start with the library. Scale to the franchise.
1
Months 1–3 · The Library
$2,950/mo. The YouTube engine starts — the deep-research content the market has never been given, from its most famous surgeon.
2
Months 4–6 · The Next Act
$4,950/mo. Practice-brand channels come online, the first documentary arc ships, and short-form cadence doubles without touching the surgeon's calendar.
3
Month 7+ · The Franchise
$7,450/mo. The production step-change: cinematic flagship pieces, weekly long-form, and a brand that owns its audience on every platform.
Next step
You built the audience. Let's build what it's owed.

G Media is a Las Vegas production studio — 4160 S Durango #140. Twenty minutes, and we'll show you exactly what the first ninety days of the library look like.

luis@gmediaco.com · 702-499-5111

Prepared August 2026 by G Media · gmediaco.com · Las Vegas